Gallery Delivery and Follow-Up Messages

The delivery message should tell the client three things: where the photos are, how to get them, and what happens next. A review request belongs in a second, separate message. An AI tool can draft both, but only you know what you promised.

What the delivery message needs

• The link to the gallery, pasted by you after you've opened it yourself.
• A password, if there is one, sent in a way you trust.
• How long the gallery stays online, if you've set a limit.
• How to download, and what files they'll get.
• What the client's usage rights are, as written in your agreement.
• Who to contact if something's missing.

Don't let a tool describe your licence. Copy the line from your own agreement. Usage rights and copyright vary by country, and an official body or a lawyer is the place for those questions.

Draft it with the facts in hand

Give the tool your template and the real details. A prompt might read: "Write a warm, short message sending a photo gallery. Use only the details below. Don't promise delivery dates, edits or extra images I haven't listed. Leave the link as LINK HERE."

Fill in the link yourself. Then open it from the message, as the client would, and check that it works.

Drafts can be wrong in ways that look right, a risk the OAIC raises for generative AI.¹ In a delivery message that might be a wrong expiry date or a promise of prints you don't sell. Read every line against your agreement.

Photos of people carry privacy weight

The OAIC says many photographs of individuals "contain sensitive information".¹ Its Australian guidance recommends not entering personal information into publicly available generative AI tools. So don't upload client photos to a chat tool to ask for a message about them. Describe the shoot in general words and write the message around that.

Outside Australia, the privacy body for your country is the place to look.

Asking for a review

Keep the request separate, short and honest. Thank them, say a review helps other people decide, and give the link. Don't write the review for them. Don't supply wording to paste.

Wikipedia describes a customer review as an evaluation made by someone who has purchased and used the product or service.² A review you drafted isn't that. The same page says the reliability of customer reviews has been questioned, and it names reviews gathered by the seller, known as incentivized reviews, as a concern.²

So ask for the client's own words. Don't tie the request to a discount or gift. Review platforms and consumer regulators have their own rules, so read the guidance from the regulator in your country before offering anything.

Is a review request marketing?

Under Australian rules explained by the ACMA, marketing messages need consent first and must make it easy to unsubscribe.³

Whether a review request counts as marketing is for the regulator to say, not a chatbot and not this site. If you're unsure, ask the ACMA, or your own country's body, and keep the follow-up to one message.

The follow-up message

If the client hasn't opened the gallery, one gentle nudge is enough. Mention the gallery expiry only if it's real. Keep it two or three sentences. Ask a question they can answer in one line, such as "Did the link work for you?"

Before you pay for a tool

• Does the tool let you keep a template with your own link placeholder?
• Can it schedule the follow-up for you to approve first?
• What does the maker's page say about storing the text you enter, and when was that page last updated?
• Is there a free plan to try with made-up details?